CAJIAO´S

 Travel and look for the good shot and story is just a joy for me. Here again on the road chasing new ingredients for great recipes.

This time with a food truck traveling around and seeking for new flavors and ingredients to be used by our great host Nicolás de Zubiria, a great colombian chef.

Shot on CinemaLine FX6 cameras and lenses, with our hand held style and good vibe.

One more road!!! Thanks Sony channel for your support and trust in this crazy team. 

 The story: a boy who wants to send a gift to his grandfather living at USA. 

The goal, depict how the football and GOL CARACOL, unite family around the America Cup to be played at USA this 2024.

Shot on FX3 Sony camera  with a road movie style and rush, starting on location created to picture an airport and then traveling to several cities around USA where Colombia football team is going to play.

Here we have stills of main spot.

Creativity by Lagencia, in-house Caracol ad agency. 

The new assignment for Juan Carlos Cajiao Velasco as general director and photographer was ordered by Señal Colombia Broadcast Channel, the government operated channel.






The Asi Somos project (The way we are...) is looking to reach far away regions and communities around the country to know the way the people are on daily life.

How we are happy, fighter, worker, leader, tired, angry, alone, traditional, mind keeper, and so on.

Asi Somos is a identity campaign putting together different kinds of pieces, showing on a brief way a little glimpse of our people talking to the camera, naturally as possible, being just them in front of the lens.




You will watch the final production on air soon along the broadcasting of Señal Colombia as well on internet sites promoting Asi Somos space. The new venue where the people can talk and tell about them and their stories and way of being in this land: Colombia.




Thanks to all the members of the team!

More than 40 people distributed on two productions teams, research journalists, editing and post production staff, colorists, graphic designers sound and music composers and executive producers are behind this more than 150 pieces between 40 seconds and 2 minutes!