CAJIAO´S

Roa: The "Mr. Rice" of all families.

PC Comercial by Caracol, commissioned the direction of photography to Juan Carlos Cajiao of this sequenced spot through different types of families and friends scenes showing how everyone enjoys the recipes cooked with Roa rice and the main hook was the renewed version of the brand jingle that lives deep inside the Colombian people.

Using transitions in order to jump from scene to scene the choreography was up beat with the music on set and the final results sing by themselves.

An up and close message shot at great location: the Criteria studios at Miami.

Photographed by: ‪@JuanCarlosCajiaoVelasco‬ with a handy setup we reach out the iconic space and create this intimate spot using FX3 Sony Cinemaline camera and Sony G-master lenses.

We have shot several times with great sport legends and in this occasion we match together to humongous soccer players: Tino Asprilla and Pibe Valderrama.

As usual with a really, really tight schedule we were commissioned by LAGENCIA Caracol to create and make real an spot were this two guys just show up side by side as rivals and team leaders for the reality show EL DESAFIO XXI.

Shot with Arri Alexa mini LF camera and Cooke lenses at location set of the show.

Here I brought some stills with a well crafted mood and ambience, created just from scratch and against the clock: 5 shooting hours total were all the producers gave to us! And we nailed it!

As director and photographer, Juan Carlos Cajiao, just enjoyed the time and rush on going pressure to get the just right shots!

Our host: the known comedian, Leo Cuervo knocks on screens to show a bunch of the funniest videos sent by the audience showing the virtues and not so well manners of theirs pets. 

The secret and charm on screen was the consequence of good vibe of everyone on set!

Written by another great comedian: Diego Briceño and directed by Juan Carlos Cajiao with a TV show style in mind to grab the audience and consumers of Gabrica products.

A colorful images, happy mood and a great shooting days made a fun project a good well done task.

Produced by PC Comerciales and Caracol TV, headed by Paula Fellwock as line producer.