CAJIAO´S

Roa: The "Mr. Rice" of all families.

PC Comercial by Caracol, commissioned the direction of photography to Juan Carlos Cajiao of this sequenced spot through different types of families and friends scenes showing how everyone enjoys the recipes cooked with Roa rice and the main hook was the renewed version of the brand jingle that lives deep inside the Colombian people.

Using transitions in order to jump from scene to scene the choreography was up beat with the music on set and the final results sing by themselves.