CAJIAO´S

With a healthy and clean style this tv spot shows on a brief way the benefits and healthy virtues of this classic colombian product handmade by artisans with really italian techniques brought to our country by immigrants.

The beautiful Pilar Schmidt invites the audience to take care of health and eat better products instead of junk food.

Shot on 5D mark III canon camera on location at Bogotá, Colombia.

Direction and photography: Juan Carlos Cajiao
Focus Puller: Jorge Caballero
Art Direction: Romulo Polo / Juan Saza
Executive Producer: Santiago Ruiz
Assistant of Director: Ronny Ariza
Editor: Roger Vega
Field Producers: Carlos Cruz / Fabio Gonzálezç
Production House: PC Caracol

More than 200 interviews and by now 150 final edited micro spots showing how the colombian are around the country.
The entire homeland!

Now the screen is open for everyone at Colombia: Señal Colombia invites the people to show how they are happy, proud, sad, warrior, dreamers, helpers, united, alone, chatter and so on...

The proyect main director was Juan Carlos Cajiao, assigned by Señal Colombia to design and shoot the pieces around Colombia using two production units to get the dateline on time!

A great effort for every member of the crew on set, and on postproduction rooms as well...
More than 3 months of intense work and trips around Colombia discovering how beauty is our people. How helpers, collaborative and given to the others the colombian citizens are was the main discovering on this project.

Every place we visited was a place where we got a friendly smile.

Here some photos from Cajiao Camera...

More info:

http://www.senalcolombia.tv/noticias/asi-somos-un-mapa-de-sentimientos-y-emociones-de-colombia
http://noticiasalsur.co/asi-somos-en-senal-colombia/

 Soon we will be moving around again! Wait for us...