Desafio The Box 2023 campaign soon from within the Colombian hearts.
Posted: Wednesday, March 8, 2023 by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in Labels: arri Alexa mini LF camera, Cooke s7 lenses, Desafio 2023 the box, juan carlos cajiao velasco director and photographer, lagencia caracolThe 2023 Desafio teaser promo was shot on Arri ALEXA Mini LF and Cooke full frame S7 lenses at Bogota and Tobia, Colombia.
Taking advantage of a benevolent weather and nice looking environment the whole piece shows how the Colombian people has the challenge in every normal situation. All are superhuman beings doing superhuman stuff.
We all run chasing something, hit the problems, open the gates, go through out the obstacles, balance the odds...
The direction and photography was commissioned to JC Cajiao by Lagencia, Caracol, Again at home with friends doing good stuff.
Creative writers: Karen Johanna Rivas Lopez , Paola Andrea Rincón Ortiz, Creative director: Andres Barrera Lugo, Advertising manager: Gabriel Leal Richoux , Producer: Carlos Cruz.