on set

on set

SPOTS REEL

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A storyteller with a camera, a pencil, a spoon a crockpot and the Bible... Works as freelancer as well as associated director and producer for several international production companies. Because filming is like cooking with friends! I Create Cause I do Believe! Jesus is my strength, my shelter.

A different point of view for this campaign for Americana de Colchones

Posted: Saturday, March 26, 2016 by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in Labels: , , , , , , , ,

With a total of 10 different spots showing the sleeping positions of all of us our client wants to highlight that we all are different, being awake or sleeping.












Shot with a 5 meters height rigging over the set to compose a cenital frame for each position, changing the light and moments for every character to show how different we are...even on our dreams.

A 5D Mark III Canon camera was the main device, with just a little color correction at post with Apple Color and Affter Effects to get the dreamy mood...

Agency: Beat
Production house: PC Caracol
Editor: Roger Vega
Graphic artist: Carlos Machado
Sound design: Mario Felipe Cajiao
Assistant director: Ronny Ariza
Art director: Romulo Polo
Line producer: Paula Fellwock
Field producer: Mafe Castaño
Focus puller: Jorge Caballero


Shot at Caracol facilities with its talented technical crew.

Director and photographer: Juan Carlos Cajiao Velasco