CAJIAO´S

The new assignment for Juan Carlos Cajiao Velasco as general director and photographer was ordered by Señal Colombia Broadcast Channel, the government operated channel.






The Asi Somos project (The way we are...) is looking to reach far away regions and communities around the country to know the way the people are on daily life.

How we are happy, fighter, worker, leader, tired, angry, alone, traditional, mind keeper, and so on.

Asi Somos is a identity campaign putting together different kinds of pieces, showing on a brief way a little glimpse of our people talking to the camera, naturally as possible, being just them in front of the lens.




You will watch the final production on air soon along the broadcasting of Señal Colombia as well on internet sites promoting Asi Somos space. The new venue where the people can talk and tell about them and their stories and way of being in this land: Colombia.




Thanks to all the members of the team!

More than 40 people distributed on two productions teams, research journalists, editing and post production staff, colorists, graphic designers sound and music composers and executive producers are behind this more than 150 pieces between 40 seconds and 2 minutes!