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A storyteller with a camera, a pencil, a spoon a crockpot and the Bible... Works as freelancer as well as associated director and producer for several international production companies. Because filming is like cooking with friends! I Create Cause I do Believe! Jesus is my strength, my shelter.

Fab didactical spot. Learning how to use liquid detergent.

Posted: Monday, October 19, 2015 by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in Labels: , , , , , ,








Entirely shot on stage inviting as main hostess the Colombia well-known celebrity: Catalina Gómez and her daughter.

Goal: create a didactical and close up and personal speech for the Fab detergent consumers that are going into the liquid detergent change.

Directed and photographed by Juan Carlos Cajiao as associated staff partner of Caracol PC company.


The whole piece was shot using the dynamic movement and easy set up of Ronin Stabilizer for almost the 90 percent of shots.
This piece was shot on Canon 5D mark III with Zeiss Lenses.

We are happy with the beautiful look and feel the final piece got.

This new spot directed/photographed by Juan Carlos Cajiao was shot with Alexa camera and Cooke 5 lenses for our client: Trading Foods.






A Colombian company with the goal of being really Big!





We create this happy short spot to expose the brand to the potencially new consumers.

Just keep it simple was the instruction, but familiar and cozy.




Now on post phase, soon on air.


Production Company: PC Caracol
Producer: Maria Fernanda Castaño
Art Director: Romulo Polo
Graphic composer: Diego Henao
Director and DP: Juan Carlos Cajiao
Gaffer: Javier Hernandez/Absalon Murcia
Field Producer Juan Arcila Villada
Assistant of Director: Ronny Ariza