on set

on set

SPOTS REEL

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About Me

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A storyteller with a camera, a pencil, a spoon a crockpot and the Bible... Works as freelancer as well as associated director and producer for several international production companies. Because filming is like cooking with friends! I Create Cause I do Believe! Jesus is my strength, my shelter.

Fab didactical spot. Learning how to use liquid detergent.

Posted: Monday, October 19, 2015 by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in Labels: , , , , , ,








Entirely shot on stage inviting as main hostess the Colombia well-known celebrity: Catalina Gómez and her daughter.

Goal: create a didactical and close up and personal speech for the Fab detergent consumers that are going into the liquid detergent change.

Directed and photographed by Juan Carlos Cajiao as associated staff partner of Caracol PC company.


The whole piece was shot using the dynamic movement and easy set up of Ronin Stabilizer for almost the 90 percent of shots.
This piece was shot on Canon 5D mark III with Zeiss Lenses.

We are happy with the beautiful look and feel the final piece got.

This new spot directed/photographed by Juan Carlos Cajiao was shot with Alexa camera and Cooke 5 lenses for our client: Trading Foods.






A Colombian company with the goal of being really Big!





We create this happy short spot to expose the brand to the potencially new consumers.

Just keep it simple was the instruction, but familiar and cozy.




Now on post phase, soon on air.


Production Company: PC Caracol
Producer: Maria Fernanda Castaño
Art Director: Romulo Polo
Graphic composer: Diego Henao
Director and DP: Juan Carlos Cajiao
Gaffer: Javier Hernandez/Absalon Murcia
Field Producer Juan Arcila Villada
Assistant of Director: Ronny Ariza

Travel around India on assignment for Desafio Reality show

Posted: Saturday, June 27, 2015 by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in Labels: , , , , , , , , , ,

With the heart of a documentarian approach this trip was awesome for director and photographer, Juan Carlos Cajiao. 

Every second the crew discovered some outstanding eyes, striking landscapes, romantic hazy skies, great food and recipes, deep and confident faith and rituals...

These are some images made for the Reality Show Desafio India 2015, for Caracol Broadcast Channel.

We had the opportunity to travel across India to shoot these and several In Show speeches and presentations for the show with the talented host and actress: Margarita Rosa De Francisco.

The spectacular landscapes, warm and beautiful people, and astonishing culture glimpses were our canvas for this new version.

















Blu Radio Spot new assignment for JC Cajiao

Posted: Friday, June 26, 2015 by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in Labels: , , , , , , , , ,





This film shows how everyone could be a great Soccer fan!
Shot with F55 Sony Camera and Masterprime lenses in a beautiful location for our client Blu Radio, thru Advertising Department of Caracol Broadcast Channel.
This ¨sacro sanctum¨ look intensifies the religious mood for a piece with a final gag for the soccer fans. 



Creative Director: Andres Barrera
Copy Creative: Camilo Gómez
Director and Photo: Juan Carlos Cajiao
Producer: Consuelo Rojas
Location: Sagrada Pasión Church at Bogotá, Colombia


Remember: There is a fan hidden inside almost everyone.

DAFITI 2015 FASHION CAMPAIGN NEW SPOTS

Posted: Saturday, May 23, 2015 by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in Labels: , , , , , ,

These new pieces shot on Epic Dragon will have a fashion and trendy look with slow motion sequences and the acting of a great and photogenic model!























Keep it simple is the rule, using a delectable music the goal is grab the eye to the spot, keeping in mind the virtual and digital world that our client store has on its website...with hundreds of brands and a really good customer services.

















Juan Carlos Cajiao was director/photographer this year again for our beloved client: Dafiti! Was shot at Caracol studios at Bogotà, Colombia.


Client: Dafiti, Colombia
Production House: PC Comercial. Caracol.
Producer: Paula Fellwock
Field Producer: Mafe Castaño




 Now on post phase, Check the site soon for the final release.







Milk: the real blood of our land...documentary

Posted: Friday, April 3, 2015 by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in Labels: , , , , , ,







Here we have a 1 minute version of a film created for Propais, European Union and Colombian Agriculture Ministry.



As a way to show the main role of milk producers in our country land Colombia the video spot the "good milk" vibe of small, medium and big producers in the country facing the reality of a new economy with open frontiers to imported diary products.



This project allowed us to meet people from the roots of our land, people that believe in the capacity and potential of breeding and growing our food...


New "INTERFAZ" (Interface) Serie Lighting design by Juan Carlos Cajiao

Posted: Tuesday, March 17, 2015 by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in Labels: , , , , ,


With great pleasure Juan Carlos Cajiao grab the eyes of this new serie show for Canal Caracol broadcast channel.




The goal: creating an ambience with a really empathetic ambience. The idea of Art direction and Lighting direction was to achieve this expression on people: Wow! I want that house for me!



With an exhausted fixtures arrangement and rigging and the helpful committed hands of the crew each place was covered and lit keeping in mind the good contrast of image for a real atmosphere in each situation. The excellent response of 2400 Sony cameras has been great!









Thanks to William Aponte, our gaffer on this project. His great collaboration and disposition to interpret the original design of Juan Cajiao was amazing. And thanks to Sotelo on the alternate set arrangement as well...and to all the crew of course.

The alternate set scenes are entirely shot on 5D Canon Mark III, mixing textures to get the digital communication/internet feeling of this new generation of relationships between family members and friends but with a great image and texture.




Soon will be on air, good luck to all the crew and staff!









Bye for now! 

Soon more shots from set.