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SPOTS REEL

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A storyteller with a camera, a pencil, a spoon a crockpot and the Bible... Works as freelancer as well as associated director and producer for several international production companies. Because filming is like cooking with friends! I Create Cause I do Believe! Jesus is my strength, my shelter.

Farmatodo tacticals spots: direction of photography by Juan Carlos Cajiao

Posted: Saturday, January 11, 2014 by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in Labels: , , ,









The challenge was to respect the natural look of the store cause the client wanted the audience to see the "real way" they see when visiting the stores around Colombia.


Intented to grab a better reception from the consumers on better prices and good attention for everyone visiting the stores.

Photography using a mixture of natural lighting and HMI fixtures the final aspect was great.
The Lenses: Zeiss. The Camera a Canon 7D!

As usual Cajiao says: there is no bad camera, just a way to better use it and a take for each one.


Produced by La Leche House Production.
Agency: Leo Burnett
Director: Jaime Pradilla
Director of Photography: Juan Carlos Cajiao
Field Producer: Fernando Cortez

Great team and a better working ambience! Thanks everybody!