The Prizes Airplane from Procter and Gamble new spots
Posted: Tuesday, November 19, 2013 by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in Labels: 3D animation, Alexa, Avion de Premios, DDB, Ivan Lalinde, Juan Carlos Cajiao director and photographer, pc comerciales caracol, Procter and GambleThis new spot was created for P&G for DDB and directed/photographed by PC Comerciales Caracol associated director: Juan Carlos Cajiao.
The main direction goal was to show how huge the airplane is and let the action be surrounded for a spectacular location. And with this in mind, the decision was to shot on Alexa all the elements, humans and props and make the compo with the big 3D airplane and airport backgrounds.
What a good final conforming and integration! Good Job from our partner Autobotika.
The light of late afternoon. was rendered on the final compo to grab the warm and cozy enviroment the audience will like! And this joined with Ivan Lalinde (a well-known entertainer in Colombia) just matched perfectly.
Executive Producer: Paula Fellwock
Producer: Santiago Ruiz
Agency: DDB Needham
Post Head Master: Jose Orozco/Alejandro Reyes
Post Manager and Assistant Director: Ronny Ariza
Art Director: Romulo Polo
Production Company: PC Caracol
Director/Photographer: Juan Carlos Cajiao