Playskool new spots!
Posted: Saturday, July 21, 2012 by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in Labels: advertising, Canon 5D, Children acting direction, Hasbro, Juan Carlos Cajiao director and photographer, La Think Agency, PlayskoolWith a Generic brand spot for Playskool and the 60 years celebration of Mr. Potato Head this spots were headed by director and photographer Juan Carlos Cajiao, looking for a real and natural feeling on every shot.
Using the lighting to intensify those family moments where the sun just shines everywhere the natural mood was a success.
Shot on Canon Cameras with Zeiss Lenses at Bogota, Colombia location.
Here some snapshots from final cuts!