CAJIAO´S

The creative platform is three short films using a beat box made up with the coughing sounds of the talent.

Three different situations where Dr. Mom is going to be the superhero that destroys coughing with the Bronquisol she waves around in her hands.

We had two main challenges: the first one was that we should shoot the entire 3 spots in just one day with location changing and minor kids in two of the spots...(short-time shooting); and the second, with a mock up jingles try to give the correct rhythm and flow on each scene. Again: ON TIME!






At the end we shot everything we needed and the final spots liked a lot to our client! What a rush!







Shot with Leica Summicron lenses on Arri Alexa Mini camera package to intensify the image style on each piece. Besides the idea was to have 3 different lighting environments where Dr. Mom would be the heroine. The compact sized camera allowed us to move easily and promptly around the different locations we had.

Production House: PC Caracol
Client: JGB Labs
Director and photographer: Juan Carlos Cajiao Velasco
Executive Producer: Paula Fellwock
Producer: María Fernanda Castaño
Art Director: Rómulo Polo
Post facility: Caracol In House
Sound design: Santiago Parra
Gaffer : Javier Hernández