on set

on set

SPOTS REEL

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About Me

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A storyteller with a camera, a pencil, a spoon a crockpot and the Bible... Works as freelancer as well as associated director and producer for several international production companies. Because filming is like cooking with friends! I Create Cause I do Believe! Jesus is my strength, my shelter.

The Prizes Airplane from Procter and Gamble new spots

Posted: Tuesday, November 19, 2013 by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in Labels: , , , , , , ,

This new spot was created for P&G for DDB and directed/photographed by PC Comerciales Caracol associated director: Juan Carlos Cajiao.







The main direction goal was to show how huge the airplane is and let the action be surrounded for a spectacular location. And with this in mind, the decision was to shot on Alexa all the elements, humans and props and make the compo with the big 3D airplane and airport backgrounds.
What a good final conforming and integration! Good Job from our partner Autobotika.





The light of late afternoon. was rendered on the final compo to grab the warm and cozy enviroment the audience will like! And this joined with Ivan Lalinde (a well-known entertainer in Colombia) just matched perfectly.


Executive Producer: Paula Fellwock
Producer: Santiago Ruiz
Agency: DDB Needham
Post Head Master: Jose Orozco/Alejandro Reyes
Post Manager and Assistant Director: Ronny Ariza
Art Director: Romulo Polo
Production Company: PC Caracol
Director/Photographer: Juan Carlos Cajiao



Conceptual lighting design for finals on reality show.

Posted: by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in Labels: , , , , , ,

Already on air by Caracol TV channel. This show was sponsored by Pony Malta!





Show created by PC Comerciales, Caracol. 
Light and Photography on finals by Juan Carlos Cajiao. 

A challenge for the entire production team! 100 kws on set, more tan 100 crew members, a lot of mosquitos and hot, really hot days!

Natural, natural and emotional look and feel for Fab Laundry Soap

Posted: by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in Labels: , , , , , , , ,

This new set of several spots touches the inner mom`s feeling about sharing good time with their children instead of waste time making the laundry. And Fab helps moms giving them this extra time just skipping soaking.

A really funny shoot day with an excelent cast. 

Photography and direction by Juan Carlos Cajiao as part of PC Comerciales / Caracol for Colgate Palmolive.




We wanted to feel the real home ambient. The real place where mom and kid just share time. The way of photography look was designed get that in a touching way.






Just enjoying our passion doing ad film spots! And working with talented kid!















Shot on Canon 5D! What a good camera!

Drink More Colombian Milk Campaign

Posted: Monday, November 18, 2013 by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in Labels: , , , , , , , , , , , ,

This new spot is looking to promote that the people at Colombia drink more colombian milk. With the helping hand of several celebrities: Fanny Lu, Lincoln Palomeque, Flora Martinez and Alejandro Palacio.

Directed and photographed by Juan Carlos Cajiao with a whole natural look, using a careful camera and lighting set up looking for the perfect portrait of each character.
With a minimal crew but with all the effort to help our country land!

Spot Shot for Fedegan (Colombian Federation of Cattle Breeders).

Shot on Canon 5D Mark III and Zeiss Primes.













Post Facility: Red Mosquito
Producer: David Paez

Avon new season campaign. By Cajiao

Posted: Tuesday, September 10, 2013 by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in

With a renewed look and our beautiful talented main characters this new season brought beauty tips for the women. 



Soon on air! 
Shot on Canon cameras. Zeiss lenses. 


Production House: PC caracol. 
Associated Director/photographer: Juan Cajiao
Art Director: Polo
Executive Producer: Maria Fernanda Castañeda/Paula Fellwock
A.D. Ronny Ariza
Editor: Rafael 

Brisa water eco spot

Posted: Tuesday, July 9, 2013 by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in Labels: , , , , , , ,

With Pilar Schmidt as main character of this eco message surrounded by a hot and windy enviroment invites us to recycle!


Directed and photographed by Juan Carlos Cajiao as associated director of PC Caracol. 



An Africa landscape re-created from scratch! 
Thanks God for this awesome location!

Check the final cut at You Tube jccajiao channel. 

BLUE. A Colombia Navy Project

Posted: by Juan Carlos Cajiao Velasco Freelance Director and Director Of Photography in Labels: , ,

We have  just finished the 12 days shooting around Colombia with another 12 days of traveling! 



Captured on video are the most incredible whimsical locations you can ever imagine. 


Now on phase of postproduction and soon released to celebrate Colombia Independence day, next july the 20th. 


Director/Photographer: Juan Carlos Cajiao. 
Producers: Ronny Ariza/Juan Cajiao

Shot by: Collect(+)ivo staff for Sonido Comercial. 
Agency: Concepto Publicidad