CAJIAO´S

This spot featured the young and well-known colombian comedian Hassam as guest teaching his "good and fine" pronunciation.
Our client wanted a real looking book and pages and the decision was to shot all the product images including some newspaper shots on slow motion: the reason, avoid the virtual and electronic look of prior spots.

Though some 3D and compo was added to explain some benefits brought by the new english course.

Directed by Juan Carlos Cajiao for W Produccion y Medios.