CAJIAO´S

Director of Photography Juan Carlos Cajiao was in charge of camera angles and images arrangement for this new campaign for Caracol broadcast channel.

Several well-known comedians were the main characters of these spots where they should show how hard is to work in different kinds of jobs.

The pieces should be funny and real, with a cinema look that catch the eye in the middle of the weird and crazy situations the actors are involved on.

With the aid of different camera angles and positions we tried to increase the "I do not belong here" feeling of our comedians. This because the Que Camello reality show will put all the comedians on a such strange situations at work that they will realize how hard are those jobs the normal people do!

With a total of 10 different spots showing the sleeping positions of all of us our client wants to highlight that we all are different, being awake or sleeping.

Shot with a 5 meters height rigging over the set to compose a cenital frame for each position, changing the light and moments for every character to show how different we are...even on our dreams.

A 5D Mark III Canon camera was the main device, with just a little color correction at post with Apple Color and Affter Effects to get the dreamy mood...

Agency: Beat
Production house: PC Caracol
Editor: Roger Vega
Graphic artist: Carlos Machado
Sound design: Mario Felipe Cajiao
Assistant director: Ronny Ariza
Art director: Romulo Polo
Line producer: Paula Fellwock
Field producer: Mafe Castaño
Focus puller: Jorge Caballero


Shot at Caracol facilities with its talented technical crew.

Director and photographer: Juan Carlos Cajiao Velasco

With a healthy and clean style this tv spot shows on a brief way the benefits and healthy virtues of this classic colombian product handmade by artisans with really italian techniques brought to our country by immigrants.

The beautiful Pilar Schmidt invites the audience to take care of health and eat better products instead of junk food.

Shot on 5D mark III canon camera on location at Bogotá, Colombia.

Direction and photography: Juan Carlos Cajiao
Focus Puller: Jorge Caballero
Art Direction: Romulo Polo / Juan Saza
Executive Producer: Santiago Ruiz
Assistant of Director: Ronny Ariza
Editor: Roger Vega
Field Producers: Carlos Cruz / Fabio Gonzálezç
Production House: PC Caracol

More than 200 interviews and by now 150 final edited micro spots showing how the colombian are around the country.
The entire homeland!

Now the screen is open for everyone at Colombia: Señal Colombia invites the people to show how they are happy, proud, sad, warrior, dreamers, helpers, united, alone, chatter and so on...

The proyect main director was Juan Carlos Cajiao, assigned by Señal Colombia to design and shoot the pieces around Colombia using two production units to get the dateline on time!

A great effort for every member of the crew on set, and on postproduction rooms as well...
More than 3 months of intense work and trips around Colombia discovering how beauty is our people. How helpers, collaborative and given to the others the colombian citizens are was the main discovering on this project.

Every place we visited was a place where we got a friendly smile.

Here some photos from Cajiao Camera...

More info:

http://www.senalcolombia.tv/noticias/asi-somos-un-mapa-de-sentimientos-y-emociones-de-colombia
http://noticiasalsur.co/asi-somos-en-senal-colombia/

 Soon we will be moving around again! Wait for us...